Archive [08/12/2011] – Bsmart Business Solutions, a division of the Bsmart group that operates in the Telecom and IT markets, hired Lourival Mazzo to run the commercial area. The move aims to increase business capacity in Latin America aiming to increase sales volume in 2012. Lourival Mazzo has more than 30 years of experience in the Marketing and Commercial areas of companies such as Abbott, Wyeth and Dow Quimica, Zambon, Torrent, Cristália and IMS, a multinational company that provides services in market research. Participated in International Congresses (Canada and Portugal). He holds a degree in Economics with a postgraduate degree in Marketing from Escola Superior de Propaganda e Marketing – ESPM, with several courses related to his area of activity.
According to the new executive of Bsmart, the company projects growth of more than 25% next year, leveraged by the business of card certification services through the tests of SIM cards for card manufacturers and mobile operators and the commercialization of the test equipment of the Comprion for mobile operators, handset and card makers; as well as the continued growth of the content distribution market, unique experiences (Money Can’t Buy), Android and iOS app development (iPhone and iPAD).
“Business in these areas is heated and we intend to strengthen our position in the market by expanding the offer of new products and services”, says Mazzo.